Nivea Men's comedy series puts up numbers that can't be laughed off

07/30/2013 | eMarketer

Nivea Men's "Just Face It" comedy series on garnered 3 million video views, 25,000 Facebook "likes" and 740,000 total user interactions, according to the company's video partner Break Media. The show starred Damon Wayans Jr., and the channel included a sweepstakes and editorial content on grooming products. "We felt creating a comedy series would capture the audience and continue to engage them over the course of the campaign," said Carole Rissmann, Nivea North America senior director of marketing.

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