Pose updates app with in-stream ads, but rejects banners

07/30/2013 | Mashable

Fashion application Pose has reached the 2 million registered user mark and has begun monetizing the app with advertising, Lauren Indvik writes. The app is running in-stream ads that appear native -- using the same posing style as user-content uploads -- for Juicy Couture Fragrances and eBay Fashion, among others. "We wanted to build [ads] into the stream, to make them more integrated and actionable," CEO Dustin Rosen says on the decision to eschew banner ads.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
new York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC