Report: Facebook's video ads to cost as much as $2.5M a day

07/30/2013 | Bloomberg

Facebook will begin selling 15-second video ads on a full-day basis for $1 million to $2.5 million each day, according to sources. Targeting of the ads will be based only on age and gender, as the social net looks to better mirror the way TV ads are purchased. Users will see a commercial up to three times each day, the sources said.

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