Rockstar sales down, but EVP not worried

07/30/2013 | BevNet.com

Convenience store sales of Rockstar Energy were down 5.1% for the four weeks ending July 6, according to Nielsen. Joey Cannata, Rockstar’s EVP of sales and distribution, said the company will combat the trend with innovations, including the recent introduction of "supersour" flavors and a zero-calorie Rockstar Pure Zero line.

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