Social media's capabilities still elude many brands

07/30/2013 | Forbes

Many marketers have yet to grasp the true power of social media to help brands understand what makes their customers passionate enough to tell friends about it, says Collective Bias' social marketing officer, Ted Rubin. Many have also failed to understand that consumers are curating much of the media they consumer, so brands need to go the extra mile to create an authentic personality shoppers will want to engage with and talk about, Rubin adds.

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