St. Louis Rams nears Dr Pepper deal

07/30/2013 | Dallas Morning News (free content), The

Dr Pepper Snapple Group is close to signing a deal making it the "official carbonated soft drink provider" for the St. Louis Rams. "Really, the cornerstone of this deal is that the Rams' logos are going to be on over 5 million cans and bottles starting this fall,” said Bob Reif, chief marketing officer for the Rams. “That's activation that our brand has not seen in a very long time."

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Dallas Morning News (free content), The

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