Stone: Coca-Cola shows the way on philanthropy

07/30/2013 | Medium

Twitter co-founder Biz Stone says the future of marketing is philanthropy, and Coca-Cola is well positioned to lead the way. "What Coca-Cola isolates under 'Corporate Giving,' should be front and center," he writes. "Coke could have an even bigger impact on improving the human condition ... and in the process, build an enduringly meaningful brand."

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