What to know before you cut prices

07/30/2013 | B2C Marketing Insider

It's tempting to discount prices to pull in more customers, but it's important to first run the numbers and know what you'll need to sell to break even -- and whether discounting fits into your overall marketing strategy, writes Susan Oakes, marketing director for Business Success. Top reasons to cut prices: You've got stiff competition, you expect repeat sales, and you can add additional products or services onto the discounted item.

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