Why advertisers are falling in love with Vine

07/30/2013 | CNNMoney

As social media helps advertising formats proliferate, Vine is holding particular sway with advertisers for its ability to communicate with more than an image while remaining short enough to hold the attention of consumers, writes Varun Nayar. The six-second videos are also easily shared among friends and give brands a chance to test new ideas via an inexpensive platform, Nayar adds.

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