Why finance execs should embrace business intelligence

07/30/2013 | Journal of Accountancy online

Finance executives need to recognize the potential of business intelligence and use data to make better decisions. Donny Shimamoto, CPA/CITP, CGMA, offers three reasons financial execs should own the business-intelligence role, including using information to predict business performance and valuing the reliability of information provided by accounting professionals. Shimamoto notes that accountants can access user-friendly tools to unlock the potential of business intelligence.

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