Opportunity knocks at AAAA Planning Conference

07/31/2006 | Adweek

In presentations and keynotes at last week's American Association of Advertising Agencies Account Planning Conference, advertising luminaries and media planners discussed the risks and rewards of the growing marketing opportunities made available by the emergence of new media channels. As Domenico Vitale of Kirshenbaum Bond + Partners described it during a panel discussion: "The world is coming to us. It's no longer about communications as an end in itself."

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