Sci Fi has its "Eureka" moment with Twitter.com

07/31/2008 | Adweek

Sci Fi is trying to generate buzz as well as viewer engagement for its new "Eureka" show by creating a Twitter.com account for an artificially intelligent talking house named S.A.R.A.H. The house plays a key role on the series, and more than 1,000 viewers have signed up to receive the updates from S.A.R.A.H.

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