Yahoo! generates 100 million visits for local newspaper partners

07/31/2008 | Mediaweek

Over the past two years, Yahoo!'s Newspaper Consortium, which has almost 800 local newspaper members, has resulted in 100 million visits to the newspapers' sites, according to a report from the Web portal. The amount of ad revenue generated by the partnership was not disclosed by Yahoo!, which instead pointed to research from Borrell Associates projecting local online ad sales would grow from $13.1 billion this year to $22.9 billion in 2012.

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