Brands, retailers should work together

07/31/2009 | Adweek

A new survey on in-store marketing suggests that retailers and brands need to act more cooperatively in planning and executing in-store promotions, while also collaborating on the funding of new technologies like in-store video and mobile coupons. The report, "Enabling the Shopping Process: In-Store Marketing for the Empowered Consumer," by RSR Research, surveyed 88 retailers and manufacturers.

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