Brands, retailers should work together

07/31/2009 | Adweek

A new survey on in-store marketing suggests that retailers and brands need to act more cooperatively in planning and executing in-store promotions, while also collaborating on the funding of new technologies like in-store video and mobile coupons. The report, "Enabling the Shopping Process: In-Store Marketing for the Empowered Consumer," by RSR Research, surveyed 88 retailers and manufacturers.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY