"SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good," by Rosabeth Moss Kanter

07/31/2009 | Bloomberg Businessweek

Can a company turn a profit while still being a good corporate citizen? Not only is it possible, argues Harvard Business School professor Rosabeth Moss Kanter in her new book, but socially responsible companies are actually more successful. Doing good deeds creates new markets and new opportunities, she argues, as well as good PR. A reviewer notes that Kanter has plenty of examples to back up her arguments, even if she does gloss over some of the costs associated with corporate social responsibility programs.

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