Coca-Cola, will.i.am pitch recycling to youth

07/31/2012 | BevIndustry.com

Coca-Cola has tapped will.i.am to lead a youth-oriented initiative called Ekocycle that aims to educate youth about the recycling and reuse of plastic and aluminum products. Dr. Dre's Beats brand and New Era have joined the effort. "We will promote recycling in a unique way with other well-known brands to create lifestyle products that consumers worldwide desire," says Bea Perez, Coca-Cola vice president and chief sustainability officer.

View Full Article in:

BevIndustry.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY