CAB: Local cable ads offer multiplatform opportunity for providers

07/31/2013 | FierceCable

The local cable ad segment, which last year generated $2.7 billion in revenue, is poised for multiplatform growth, according to the Cabletelevision Advertising Bureau. The average cable customer each month screens about 70 hours of cable content on TV and an additional 20 hours online, said Sean Cunningham, CAB's CEO. Comcast and Time Warner Cable each increased their local ad revenue in the first quarter, bringing in a combined 700 million.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL