Consumers struggle to distinguish targeted from untargeted ads, DMA finds

07/31/2013 | MediaPost Communications

Many consumers are unable to distinguish between behaviorally targeted digital advertisements and untargeted ads, according to the Direct Marketing Association. In a report looking at consumer complaints about behavior ad targeting, the DMA found that the large majority of ads consumers thought were targeted were actually untargeted. The reasons for the confusion are unclear, the report added.

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