Don't try to do too much with your sales e-mails

07/31/2013 | Inc. online (free registration)

Sales e-mails should be designed to grab prospects' attention rather than to take them all the way through the sales process, writes Geoffrey James. "Your initial e-mail doesn't have to convince the prospect to take any action other than just hit REPLY and thereby indicate an interest in learning a bit more," he writes. James offers examples of good and bad prospect e-mails.

View Full Article in:

Inc. online (free registration)

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD