Don't try to do too much with your sales e-mails

07/31/2013 | Inc. online (free registration)

Sales e-mails should be designed to grab prospects' attention rather than to take them all the way through the sales process, writes Geoffrey James. "Your initial e-mail doesn't have to convince the prospect to take any action other than just hit REPLY and thereby indicate an interest in learning a bit more," he writes. James offers examples of good and bad prospect e-mails.

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