Frito-Lay engages mobile users with Skylanders Giants campaign

07/31/2013 |

Consumers are invited to download images of Skylanders Giants characters on their mobile devices using bar codes on PepsiCo's Frito-Lay variety packs. The images can then be manipulated and pasted onto photos. Codes can also be entered online to obtain Skylanders Giants Sidekicks toys for a $2.50 shipping charge.

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