How to have more effective customer interactions

07/31/2013 | Eloqua

The array of technological tools available to sales representatives can allow them to have more productive conversations with prospects, writes Amanda Batista. The best reps learn about their prospects through social media, explain how they will create value and keep track of their communications with potential customers, Batista writes. Marketing plays a critical role in preparing the sales team to perform at a high level, she notes.

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