Opportunity seen for zero-calorie iced tea

07/31/2013 | BevNet.com

With a recent Mintel study showing consumers are trying to cut sweeteners from their diets, opportunities are growing for unsweetened and zero-calorie iced teas. “In our experience, when people do make the decision to move toward low-calorie ... it’s interesting to see how many are looking for that clear zero,” said Seth Goldman, co-founder of Honest Tea.

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