Schwan exec is ready to heat up frozen food

07/31/2013 | FoodBusinessNews.net (free registration)

Bob Waldron, president of consumer brands for Schwan Food, says he is "working on getting the right products to the shelf" to drive frozen-food growth. "We went out and talked to consumers about our brands," he said. "They said they love them, but they also wondered where they have been. We saw an opportunity to get back to the fundamentals."

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