More young people use Facebook during prime time than watch any of the four major TV networks, according to a Nielsen study. Half of TV and computer users ages 18 to 24 use Facebook on weeknights between 8 and 11 p.m., but networks reach only 37% to 43% of the demographic. "This data really changes the way marketers view us now. They used to think of us as a niche part of their ad strategy, but this data establishes us as a really important piece of giving them reach," says Fred Leach, head of measurement research at Facebook.
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