Supercharge your marketing efforts with effective follow-up

07/31/2013 | MarketingProfs

Sincere and enthusiastic follow-up is critical for retaining the interest of prospective clients and influencers after your marketing efforts have attracted their attention, Rebecca Wilson advises. It's important to follow up with the right people -- those who have decision-making authority -- and to do so repeatedly and by using a variety of tactics, she writes.

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