Why your business needs a sales system

Businesses should set up a standardized system for generating sales, writes Chris Griffiths. If your business depends on soliciting customers over the phone, for example, you would want to gather data, record interactions with clients and make sure all of your salespeople have an equal workload. "Putting a simple system like this in place allows your sales team to have a predictable road map for reaching out to customers on a regular basis and helps keep your business top of mind," he writes.

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