Inside The Washington Post's native-ad strategy

07/31/2014 | AdExchanger.com

Measuring the effectiveness of native advertising differs from traditional display ads and success varies, based on the client, The Washington Post's Kelly Andresen says in this interview. One client may want to know how much time was spent viewing content, while another may be more interested in the amount of time the content is shared or "liked" on social media, she adds.

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