"Sharknado": A movie franchise built on WOMM

07/31/2014 | Adweek

The Syfy network is about to launch the third iteration of ultracampy horror flick "Sharknado," and it owes its success largely to word-of-mouth marketing. The franchise has a huge social media presence, which helped it garner 3.9 million viewers for the debut of "Sharknado 2" without any money spent on official marketing.

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