Commentary: GM vs. P&G

08/1/2005 | Advertising Age (tiered subscription model)

According to Advertising Age editor Rance Crain, Procter & Gamble Co. has a winning formula when it comes to designing and marketing new products -- find out what consumers want and give it to them. Other firms, notably General Motors, writes Crain, have a hard time making innovation a routine facet of company culture.

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