The hangover from alcohol brand movie tie-ins

08/1/2005 | InsideBrandedEntertainment.com

Alcohol marketers are facing a host of lawsuits from public interest groups critical of alcohol brand tie-ins in movies that appeal to younger audiences. Even product placement in R-rated films, like Anheuser-Busch's placement of Budweiser in "Wedding Crashers," is drawing fire from critics who suggest the practice promotes underage drinking.

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