Networks differ promos for sci-fi shows

08/1/2005 |

ABC, CBS and NBC are each launching sci-fi programs that revolve around unseen aliens who use bodies of water for cover. Differentiating the shows makes for a marketing challenge, so the ad campaigns have taken three distinctly different approaches -- family dynamics, techno-thriller and childlike wonder.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA