Visible World customizes ads

08/1/2005 | Bloomberg Businessweek

With metrics from digital cable delivering analytics that slice and dice subscriber demographics, it was only a matter of time before someone came up with the idea of customizing ads for narrow slices of viewers. Visible World is experimenting with technology that allows marketers to play different soundtracks for different age groups, or insert regional retail information in national campaigns.

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Bloomberg Businessweek

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