The future of point-of-purchase advertising

08/1/2006 | American City Business Journals

Many advertising and branding companies -- including Bisig Impact Group for Hooters and Creative Alliance for A&W All-American Foods Restaurants -- design point-of-purchase advertising campaigns around consumer behavior. "The multivisual, multimedia type of promotions and messages are going to be more and more important," one advertising agency official says, of the future of POP advertising.

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