Lenovo aims for gold with 2008 Olympics sponsorship

08/1/2007 | Bloomberg Businessweek

Chinese computer maker Lenovo, which is seeking to expand its brand internationally, is by far the leader among the country's marketers in its support of the 2008 Beijing Olympics, according to this article. Lenovo is a corporate supporter of the games, as well as a sponsor of the Olympic torch -- which it also designed.

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