Will Dell choose one holding company for $760M account?

08/1/2007 | Advertising Age (tiered subscription model)

Major holding companies Omnicom Group, Interpublic Group, WPP Group, Publicis Groupe and Havas reportedly are each mounting a full-court press in a bid to consolidate Dell's $760 million ad account within their networks. Roster shops independent Mother, New York, and Aegis' Carat, could expand their roles, should none of the holding companies sweep all of Dell's business.

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