Effective franchise relationships begin with respect and commitment

08/1/2008

The foundation of healthy franchise systems stems from trusting relationships between franchisors and franchisees. The systems with the best relationships "view franchising as a strategic and interdependent relationship founded on trust where the key objective is to fulfill the goals of both the franchisor and franchisees," writes PIP Printing and Marketing Services' Catherine Monson in Franchising World magazine.

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