Trident ads give moms a reason to smile

08/1/2010 | Brandweek

Trident has launched TV ads showing children doing mischievous things, with a voiceover saying they are fighting cavities at the same time because they are chewing the gum. The campaign marks the first time the brand, now owned by Kraft Foods, is targeting mothers and children with its cavity-fighting message.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations