Groupon holds promise and peril for small businesses

08/1/2011 | USA Today

Steve Strauss walks small-business owners through the pros and cons of doing promotions with discount sites such as Groupon or Living Social. Daily-deal promotions offer the chance for major exposure, but he cautions that steep discounts may not attract repeat customers willing to pay full price, and businesses that aren't prepared may have trouble accommodating an onslaught of new customers.

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