Jell-O unveils a Twitter-powered billboard

08/1/2011 | Adweek

Jell-O has unveiled a billboard in New York City that features a huge, distorted face that looks happy or sad depending on the number of positive or negative emoticons posted to Twitter. The billboard is a real-world version of Jell-O's Pudding Face website, and is paired with a campaign that distributes coupons for pudding in order to cheer up apparently downcast Twitter users.

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