Momofuku owner and chef David Chang partnered with McSweeney's to create "Lucky Peach," a hip, heavy new food magazine. Each issue of the quarterly magazine will focus on a single theme. The first, appropriately for a noodle guru, is ramen. The high-quality magazine, a startling 174 ad-free pages long, bucks dismal publishing trends and has already sold 52,000 copies.
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