Monkey study will test whether susceptibility to ads is nature or nurture

08/1/2011 | Boston Globe (tiered subscription model), The

A Yale University psychologist has teamed with a New York ad agency for an experiment that will test monkeys to determine whether people's susceptibility to ads and marketing messages are hardwired into our DNA through evolution or whether they're traits unique to people. The researchers aim to learn whether there are evolutionary origins that lead to biases in human thinking that can lead people to make bad financial decisions.

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