Marketing to millennials? Try Fancy instead of Pinterest

08/1/2012

Brands that hope to pitch themselves to millennials are likely to have more luck using Fancy, a Pinterest-esque site with a focus on high-end goods, Ellen Jantsch writes. A built-in "buy" button and slick integration with Facebook and Twitter makes Fancy an attractive and addictive experience for young adults, Jantsch writes. "[I]f your target is millennials, this is the spot to be," she writes.

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