Mobile video is at the heart of Visa Olympics campaign

08/1/2012 | Mobile Marketer

Visa's Go World application and ads on the IMDB mobile site are major parts of the card company's overall Olympics campaign, marking 25 years of sponsorship. A landing page highlights with video various U.S. athletes backed by Visa for the Games. "When developing the Go World campaign and thinking about how to launch it in the United States, the key was understanding the consumer, and mobile is increasingly where they are spending their time," said Alex Craddock, head of North America marketing for Visa.

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