3 reasons brands can't afford to ignore social media

08/1/2013 | Harvard Business Review online

Brands can't afford to neglect social media, write Clara Shih and Lisa Shalett. The risks of using social media are far outweighed by the risks of allowing others to define your brand, or of simply being ignored, Shih and Shalett write. "Companies (and their representatives) that aren't using social networks will not be perceived as forward-thinking and, in the long term, will risk losing customers who want business partners who speak their language," they write.

View Full Article in:

Harvard Business Review online

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals