American Greetings engages consumers with yodeling video challenge

08/1/2013 | Mobile Marketer

American Greetings is going mobile and social with a Facebook-based yodeling contest to showcase its new personalized e-card platform. Users are invited to submit videos of themselves yodeling on a dedicated Facebook page. Meghan Olmstead of American Greetings said, "There's been a lot of yodeling in the social space right now, and we wanted to introduce those people to the new e-cards that we have coming out, so we created a social experience on our Facebook page that can be used by a mobile device."

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA