Big-business marketing tactics filter down to smaller enterprises

08/1/2013 | Small Business Trends

Many of the tools and techniques used by big businesses are also available to their smaller competitors, writes Susan Payton, president of Egg Marketing & Communications. Easy-to-produce podcasts and videos can help you reach customers even if you don't have a large budget, she writes. There are also affordable e-mail marketing services and project management tools that can make your life easier.

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