Dove launches anti-irritation campaign with tennis star John McEnroe

To highlight its sponsorship of the New York City Marathon, Dove's Men+Care brand is publishing three Web videos where John McEnroe, a tennis star infamous for his outbursts, deals with running "irritations" such as chafing and fans making noise with cowbells. The ads from Davie Brown Entertainment only briefly mention the product, with the tag "Running has its irritations -- your deodorant shouldn't be one of them."

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA