Dove launches anti-irritation campaign with tennis star John McEnroe

To highlight its sponsorship of the New York City Marathon, Dove's Men+Care brand is publishing three Web videos where John McEnroe, a tennis star infamous for his outbursts, deals with running "irritations" such as chafing and fans making noise with cowbells. The ads from Davie Brown Entertainment only briefly mention the product, with the tag "Running has its irritations -- your deodorant shouldn't be one of them."

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