Dr Pepper turns to urban youth with "One of a Kind" program

08/1/2013 | ClickZ

Dr Pepper is aligning itself with young, hip artists in various genres to attract younger fans, writes Mary Lisbeth D'Amico. A "One of a Kind" social campaign uses Complex Media-made online video to highlight street wear designer Rocksmith, producer/songwriter The Dream and DJ Green Lantern, for example, as well as the one-of-a-kind items they've made for a brand contest conducted via social media.

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