Forrester: iOS users remain more engaged despite Android sales

08/1/2013 | TechCrunch

Users of iOS-based devices are still more actively engaged with their applications than Android owners despite having been outsold, Ingrid Lunden writes. In the top 10 list of most opened categories -- from weather apps to sports -- iOS device owners consistently showed longer app use, according to a report by Forrester. "[W]hile Android continues to grow in popularity, it has yet to grab that premium class of consumers who use their phones the most and are the most attractive consumers for app makers," Lunden writes.

View Full Article in:

TechCrunch

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA